In general, these are specific campaigns that we develop ourselves with our media contacts, but we also create campaigns to raise awareness in the general public which everyone can participate in.
Colour Blind Awareness Day
Our most important campaign is Colour Blind Awareness Day which takes place on 6 September every year. From a standing start in 2015, thanks to the help of some amazing partners and Ambassadors, in 2022 we achieved 37 million social media impressions!
We’d love everyone to spread the word, especially across social media using the #ColourBlindAwarenessDay. Please help us to continue to grow awareness each year – put the date in your diary!
Find out more about Colour Blind Awareness Day
Campaigns in sport
In sport we run campaigns to raise awareness at conferences across many different roles from coach educators to inclusion. We have supported UEFA and other organisations many times at various events by making use of our simple sports socks activity. You can see this in action with former International footballers learning about colour blindness – Fernando Morientes trying our socks at the UEFA Champions League Equal Game zone in Madrid in 2019 and with Eric Abidal in Lyon The Colourful Game video.