Donate
#1ineveryclassroom campaign
#1ineveryclassroom

Simple Solutions – We’re here to help!

In the UK, colour blindness can be considered a disability under the Equality Act 2010 and it is incumbent on all areas of society, including the sporting world, to do what they can to reduce the difficulties faced by colour blind people.

At Colour Blind Awareness, our mission is to raise awareness of colour blindness and work with third parties to improve their services, workplace and social environment to make them more accessible to people with CVD. The best results come from a holistic approach, based on a coherent integration of a few simple solutions.

Simple Solutions

We work with:

  • Governing bodies and clubs to provide Formal guidance e.g. FA, UEFA
  • Coaching bodies and management to provide training to support colour blind players and staff
  • Governing bodies, clubs, designers and architects to develop effective wayfinding strategies and accessible digital information

We also:

  • Raise awareness amongst external stakeholders e.g. broadcasters, equipment suppliers
  • Work with third parties to provide effective solutions
    • ColorAdd – coloradd.net offers a solution for wayfinding/ticketing/merchandising via an ingenious and intuitive code for colours which does not rely on language.
      Coloradd
      As part of the Portuguese Liga Final Four event in January 2017 in this video (colour blind) retired Portuguese international footballer ‘Petit’ discusses his colour blindness and the usefulness of the ColorAdd Code
    • Eyeteq – a TV set top box technology solution for broadcasters that helps colour blind viewers to distinguish between teams and makes graphics easier to read which has already been adopted by Vestel, the largest producer of televisions in Europe

As a result

We help to create

  • Fully accessible stadia, websites, ticketing and corporate information
  • Fully inclusive participation for players and spectators
  • Opportunities to exploit the business case (sponsors/broadcasting rights/ticket sales)

For example, in 2012 we approached Sunset and Vine, the production company responsible for Cricket on 5, to let them know their wagon wheel graphics were inaccessible for many colour blind people.

Wagonwheel - before
© Sunset+Vine Productions

Before

Wagonwheel - after
© Sunset+Vine Productions

After

The positive attitude of the production team resulted in subtle changes (such as increasing contrast between foreground and background colours) which allowed colour blind viewers to understand the information more easily, with no adverse effect for other viewers.

We feel it is very important that all our viewers get the ultimate enjoyment from our programme so we will do what we can to ensure that we make the necessary changes if possible.

Dylan Jane, Executive Producer, Cricket on Five, Sunset+Vine Productions

On-Going Commitment

It’s important to review regularly the measures and guidelines put in place to assist colour blind people and to ensure they are implemented in all areas, at all times. Take care that it doesn’t simply amount to ticking the boxes on the social responsibility checklist each year, otherwise the benefits are likely to be minimal in reality for the colour blind community.

We know some large organisations that have already issued formal guidance, but regrettably, a few of them neglect to carry out regular follow-up audits to check they are being implemented. The BBC, for example, has issued guidelines, yet many of their sports tables and graphics continue to be inaccessible to viewers with CVD despite repeatedly being made aware of the problems by viewers who feel they are being discriminated against.
http://www.bbc.co.uk/sport/football/tables

 

Find out more about the diagnosis of colour blindness
Find out more about the causes of colour blindness
Find out more about the different types of colour blindness